Embroidery is the service of decorating fabric, mainly apparel and caps, with thread and yarn. With this technique you are able to display your logo in a very professional manner as well as get your logo onto rounded surfaces, such as hats.
The logo starts off being digitized on a computer software, or in simpler terms it gets converted into stitches so the embroidery machine knows where to lay each stitch. The file is then loaded into the machine and the garments are inserted into a loop. The loop holds the garment or cap down while the machine threads the yarn through the fabric.
The cost of embroidery is varies per job and is prices differently than screen printing because the price is based on stitch count. The more stitches in the design the longer it will stay on the press and therefore the price increases.