What Do Screen Printers Do During The “Slow Season”?

Screen Printing Companies Around New York “Slow Season”

There are many screen printing companies around the United States and plenty of those are located in or around New York City. Some may be on the larger side and others a bit smaller, like us, but almost all the screen printing shop experience a so called “down time”. Since it typically gets really cold out in New York around November / December and starts getting warmer around March, our slow season is December, January and February. There are many reasons it tends to slow down such as customers being preoccupied with Holidays, but I think the one that sticks out the most for me is the temperature. During the summer and spring, it is warm enough our for people to wear t-shirts and this is the season where many walks and fundraisers are held. In addition, schools go on trips, camps are in session and people are generally in a much better mood – therefore there is more of a demand for printed t-shirts and other apparel. Towards the end of the summer, September and October, people start to gear down for winter and usually place an order for their hoodies and sweatshirts. This usually leaves the later winter months a bit slower.

So what do you do during the slow season you might ask? You can’t just give your whole team off, otherwise who is to say they would ever come back to you when you need them? Also, you have to remember they depend on you to make a living, so you kind of have to keep paying them, no?

Time to maintenance your machines:

During the slow season, I tend to see around most screen printing shops that owners and employees organize and clean up the shop. Screen printing looks simple from the outside, but many don’t know that there is a lot of maintenance, organization and cleaning that goes in as well. For example, our M&R Diamondback Screen Printing Press is supposed to be cleaned and put through maintenance every two weeks, but when you are busy during the peak of your season this tends not to happen every two weeks. So what you end up doing is leaving the machine dirty (by dirty I mean with ink splatters and residue throughout the print heads) and just add lubricant to the machine to keep it running. So now that there is some free time on your hands, it might be a good idea to take some rags to the machines and really clean it well. The more you maintain your machine, the longer the machine will last. Today alone I personally collected enough dust from our shop to fill an entire plastic shopping bag!

Time to organize your shop:

Like me, I am sure most screen printers tend to order a few extra pieces of an items when ordering goods for orders. I need 72 larges for an order, but I would usually order 75 of them and think in my head “It’s a white shirt, we always use white”. But at the end of the year you end up with boxes full of extra perfectly good merchandise. So now that there is some down time you might as well organize the goods, inventory them and try to get rid of them. There is nothing greater then the feeling of selling goods to a customer that was paid for a while ago. This will also free up lots of dead space around your shop.

Seek more business:

So it’s slow and you just sit back, relax and wait for business to pick up again? No, that is the wrong way of thinking about it. What needs to be done is search for new account and more business. It’s cold in New York, so why not target a new market in Florida or somewhere a little warmer. Better yet, put on a suit and tie and walk the streets, walk into business and socialize in effort to gain more business. It’s better to be proactive and go out, rather than sit back and wait for it to come to you.

Sell online:orgasm donor ladies thong

Another great idea is to start selling online. Online selling is a full year round business, so why not take this down time and start an online marketing campaign. You can either start a line and sell it individually by piece, or work on an online marketing campaign to “sell” your services to new customers. As you can see with these “Orgasm Donor Thongs“, we chose to make a line and sell the items online.

 

Screen printing in New York is a large business, but like all business there is a slow season for us too. Take advantage of this time to excel your business and push it to its potential!

 

Screen Printing CrossFit T-Shirts & Other Gear

Screen Printing CrossFit T-Shirts & Other Apparel

CrossFit is a type of workout routine that has been trending in the recent years and largely grown as well. Everywhere I turn I see another CrossFit, especially in New York. Currently we screen print CrossFit t-shirts, tank tops and hoodies for many CrossFit gyms around Brooklyn New York, but also around the world and I love doing so!

Why I love screen printing CrossFit t-shirts?

First of all, I love printing t-shirts for all customers – so don’t get me wrong here. But in regards to CrossFit gear you have to look at who will be wearing the merchandise. I have to say that I have never seen a niche so excited over their gear and so supportive over the gear. We screen print for many gyms all over and I don’t see any gym that sells as much merchandise as I see when we print for CrossFit gyms. That is because the members are very supportive and love to rock the gear. If you look at CrossFit Steed located in Brooklyn for example, we designed some nice raglan t-shirts for them for their 1 year anniversary They listed it on their website and literally overnight they sold it to over 100 members! I see this over an over again with several other CrossFit gyms we screen print for.

CrossFit merchandise and types of garments:

Over the years, printing for a certain niche you tend to learn a lot about them in regards to what they do and do not like. What I have learned about CrossFit members is that they LOVE to order Triblend t-shirts. I am not sure if it is because it absorbs sweat well, or doesn’t shrink to much, but they love it. We’ve printed for CrossFit gyms in Brooklyn New York, Queens New York even printed for gyms in Thailand and Israel and they always choose the Triblend shirts.

screen printing brooklyn screen printing brooklyn screen printing brooklyn screen printing brooklyn screen printing brooklyn screen printing brooklynThey order frequently:

For the CrossFit gym when they sell shirts to their members, they not only advertise but also fundraise in a way. Figure they order a shirt from their screen printing company at $7-$10 per shirt and sell it for $20 to each member. They can make almost $1,000 for 100 members, which is awesome money! So because they know their members love to wear the gear, they always come up with new designs and new ideas. This way the members are always buying the new merchandise.

How can you go about ordering custom CrossFit T-Shirts?

It’s pretty simple actually. If you own a CrossFit gym you want to first come up with a design, or idea based on your gym’s theme. I’ve seen a lot of designs based on barbells, cattle bells and horses, all are related to power and strength. The next step would be to find a screen printing company that prints custom CrossFit t-shirts and apparel.  Simply go to Google and type in Screen Printing Companies Near Me, look through the results and I am sure that one of those companies can handle your job. After that, let them mock it up for you on a line-sheet, this way you can post it around in your gym and online. This will allow you to collect preorders and save money when ordering. Place your order, wait a little bit of time to allow the gear to be printed, and Walla you have some CrossFit gear!

T-Shirt Printing For Construction Companies Around Brooklyn

T-Shirt Printing In Brooklyn: Construction Companies

If you are a screen printer, work for a screen printing company, or looking to get into the t-shirt printing field I would defiantly advise you to target some construction companies. Gaining a customer who has a company in the construction, plumbing, electric, or even pest control field is in fact gaining a repeating customer – They just keep ordering. Also, when they order, the t-shirts and hoodies they design are so simple and easy to print, it’s a no brainer.

Order large amounts:

Think about it in the eyes of a contractor; They wake up in the morning, brush their teeth and throw on some clothes. Wouldn’t it be a good idea to make sure those clothes, specifically the t-shirt and sweatshirt have some kind of advertisement printed on them? So contractors order t-shirts, hoodies and various other apparel screen printed with their logo and information on them. Now figure this contractor is the owner of the company and he has 15 employees working for him, he would of course want all 15 of these employees wearing the company branded uniforms. This way he just multiplied his exposure by 15 times! So suppose he now has to order at least one t-shirt and hoodie for every day of the week, time the 15 employees he has working for him – that’s over 200 pieces being printed!

Repeated orders:

The thing I love with contractors and owners of construction companies is how many times they come back and order from you. Why do I say this you may ask? Well the reason is because they fire and hire employees very frequently. Lets just say and employee received 7 hoodies and 7 t-shirts, but quit two weeks into working – you aren’t going to take his uniform back from him. In addition, think about how much dirt is going to be accumulated on the garments. The employees are dealing with construction materials on a daily basis and either dirty, or damage their uniforms pretty frequently. As a result the contractor tends to order uniforms pretty frequently.

Simple and easy designs:

t-shirt printing brooklyn t-shirt printing nycWe’ve screen printed t-shirts and other apparel for many contractors over the years and I can tell you that most of them are a pleasure to deal with, easy going and almost always choose a very basic design. Isn’t it every screen printers dream to have an order for 72-144 shirts with a front left chest and a full back using black ink? I’ve printed so many jobs where the shirts are safety green, or safety orange with black ink front and back. Another common color combination is navy colored t-shirts with white ink front and back, again very simple and easy to print, as you can see in the image to the right. Once in a while through, you will get the once customer who has a really nice and intricate design with 3-4 colors that need to be printed. I am not saying that’s a bad thing, god for bid we love every customer the same way, I am just pointing out that not all orders are as easy to print.

The Brooklyn t-shirt printing industry has vastly grown over the year and much of the business being distributed around the screen printing companies is coming from contractors, electricians, plumbers and exterminators. If you live in Brooklyn New York, or even around the Tri-State area, contact us today for your free and easy quote – we would love to screen print your next custom apparel order!

Screen Printing T-Shirts & Hoodies For Bar & Bat Mitzvah’s: Brooklyn New York

Brooklyn Screen Printing Company: Bar & Bat Mitzvah T-Shirt Orders

Of the many types of custom apparel orders t-shirt screen printers get daily, I would say printing garments for a Bar Mitzvah, Bat Mitzvah, Sweet 16 etc. is the most no brainer easy money makers.

Keep in mind parents love their kids and would do anything for their kids, including spending money. So when it comes time to make a huge party and invite all of your child’s friends – your’e not letting your guests leave empty handed. You might send them off with a nice custom printed t-shirts, printed towel, embroidered paid of socks, or even a unique custom hoodie. And where do you turn to get these custom printed apparel? We’ll if you live near me, you go to a Brooklyn screen printing company, sit with a customer service rep, describe what you would like and get it printed. But the question is what if you live on a remote part of Texas or Arkansas that doesn’t have a screen printing shop every 2-3 miles (like here in New York). You either search online for a “screen printing company near me”, or search for a company who can take your order over the web, print the goods and ship them right to you.

So let’s say you go with the option of finding an online company to handle your order. The biggest one out on the web that I am familiar with is CustomInk, but I can’t begin to tell you how much I do not like them. They tend to overcharge for their printing, they take too long and take advantage of their customers. You might want to look for a smaller screen printing company which has an online presence and a design software online so you can upload your design and place an order.

t-shirt screen printing nycNow in regards to what you should order and what design to do, this all depends on your budget. My personal suggestion, save your money since the kids will only end up wearing them as pajamas. But on the other hand, your child might want to stand out amongst his or her classmates and they will nudge you just enough, so you will have to spend some money. Try to go with a nice design, but limit it to less amounts of locations being imprinted as well as less amounts of colors being imprinted. This will save you on the printing cost of each garment. In addition, don’t choose a crazy expensive type of garments, you do not need to hand out Next Level Apparel, or Bella Canvas Apparel t-shirts to kids who are 13 years old. You rather off giving then a basic Gildan t-shirt that they will wear once and put away for pajamas.

Regardless of what type what type of event you are planning, there will always be a need for custom printed apparel. So with that said, choose the garments and designs wisely and try not to spend too much money, otherwise you will be doing the same for your second and third child. If your looking for a t-shirt printing company in Brooklyn, or a screen printing company that serves all of the United States, we are here to help!

Screen Printing NYC T-Shirts For A Retail Store In Manhattan

Screen Printing NYC T-Shirts: Retail Stores

If you are a screen printer, or looking to enter into the screen printing industry, a good place to start off is with retail stores. The reason I say this is because retail stores, if they are successful, order many SKUs and constantly order. It can be once a week five different t-shirt designs and 144 pieces of each, or can be once a month 5 SKUs and 1,000 pieces of each. Either way, I don’t have to tell you that it is a great business and retail stores are great customers. There are some upsides and some downsides when selling to retail stores though.

When you are selling t-shirts, or even other apparel to retail stores you might come across some obstacles along the process. To start, if the store is part of a chain and has many stores in the chain you will be facing the pricing problem. You might regularly sell a t-shirt with a single color print for $5-$7 and now they want is for $4-$5 per shirt. With a price cut like that one must think twice if they really want to cut into that market. Another obstacle might be production time on order. Larger companies and chain stores usually put a cancel day on the purchase orders, where if the goods are not shipped by this date don’t ship them at all! You might normally take 7-10 days to complete and order for your customers, now they tell you they need their PO’s completed within 5-6 days. In addition to price cut and turn around time, you will sometimes get the customer who wants his goods packed and shipped a certain way, a way that is way different than you are currently shipping orders. They can tell you that they want the order split into 10 cases for example and each case will have 24 t-shirts in a certain size breakdown. They might also want you to apply their shipping label on the outside of each carton in order for their receiving process to become more streamline. These are all reasons why screen printers might have to think twice about working with larger chains and retail stores.

screen printing nyc t shirtOn the other hand, you will be getting LOTS of orders and these order will be consistent. It might be that on your slow months, typically it is slow for screen printers between December and February, might turn into your best months. Remember, stores do not work on the same schedule as schools and organizations do, so where schools are off for winter break in December, a store might need to place order with you in order to have their t-shirts in stock for the holiday season. Some retail stores might start out ordering small and might explode into ordering larger amounts after just a few years in business, like Nothing Too Fancy. Another upside to working with retail stores might be an opportunity to put your brand onto the market. You might have a brand that you are trying to sell or promote, but it is impossible to find customers who would buy it. Let the retail do the work of getting the customer, while you take on the job of getting the t-shirts printed.

Here is a little something we are currently screen printing for a retail store in Manhattan New York. It’s a pretty simple and elegant design that is now being displayed in front of millions of people and is constantly being reordered by the retailer. Our screen printing company in NYC has a great design staff and a wonderful team to print the merchandise. We invite you to reach out to us if you are in the retail industry, or just want to get shirts into your store.

Screen Printing T-Shirts And School Spirit-wear For Brooklyn Schools

Screen Printing For Brooklyn Schools:

“School Spirit” apparel has become a staple to most schools located in Brooklyn. They promote unity amongst the student body and are a great

way for schools to raise funds. When is comes to creating school spirit wear you have to always be aware of one key component, Colors. School colors are what differentiate them from each other. The aesthetic for each school can vary from colorful mascots to single color phrases. School shirts are not limited to just Fundraising. There are various occasions when you can show School Spirit. Sports Teams and School Plays can benefit from a touch of unity.
screen printing brooklyn nyAs a Screen Printing company located in Brooklyn we have worked on a lot of School Spirit Designs. We have worked with Various Schools. Including P.S. 214, P.S. 236, I.S. 281 and Mark Twain Middle School to name a few. You will find no better loyalty in a client then working with schools.

screen printing nyc The work we recently did for P.S. 214 involved Heather grey and Red Raglans. We did a matching red for the front and back. The front was the school name arched. With Raglans I find the arch effect helps to center the piece. If you were to do text straight then you would need to be
very conscience of placement. With the arched type you just have to center the top of the arch and you have the image perfectly centered.
The back of these raglans had each student’s name.

Now that winter is coming we have retired most of the t-shirts here in Brooklyn. Hoodies and Sweaters are increasing in demand. For P.S. 236 we have done for them a full graphic front. With Hoodies is is a good Idea to hit the white multiple times. This helps to keep the print smooth and remove any opacity. This design came out very smooth. You often see a large screen printing surge foscreen printing nycr T-shirts right as summer hits and then for Hoodies right around the beginning of fall. So if you stock-up you can plan for that. Some schools do prefer to use a scholarly approach to there “School Spirit”, we have worked with a few schools that like to parody popular designs.

For Mark Twain Middle School we did a design based off of a Popular Run DMC Shirt. The humor in this is that they used RUN CMD. Which if you are as digitally inclined you know is a computer command to bring up the coding menu. The staff had a blast with this one.

If you work for a school and looking for a t-shirt printing company in Brooklyn NYC, we’re here to help!

 

Screen Printing T-Shirts & Hoodies For Companies In Brooklyn

Screen Printing T-Shirts & Hoodies For Companies Around Brooklyn

Brooklyn is an interesting city, there is so much that goes on here and this is why we love that our screen printing shop is located in Brooklyn. Here at our screen printing shop we meet new people and print jobs for various businesses every day, and we love doing so! One of the best benefits to working in Brooklyn is the diversity of the companies we are able to work with, from contractors, to gyms to sports clubs. We have recently completed two jobs, which we are proud of, for the Aviator Sports Club and Harbor Fitness.

Aviator Sports Club is a complex located on Flatbush Avenue in Brooklyn New York that kids and adults come to play basketball, football, ice hockey, soccer and many other sports. They also have a youth camp during the summer and plenty of after school activities during the week. Growing up, I always wen to The Aviator, whether it was to play basketball, or just ice skate. Even my high school senior day trip started off at The Aviator, which was lots of fun with all of my classmates. The shirts and hoodies we screen printed for them are pretty basic and not what excited me, a logo in white ink on the left chest and a STAFF in block font screen printed on the back. What excited me was that I was able to work with a client that has been in my life since such a young age.

screen printing brooklyn gym Harbor Fitness, on the other hand, is screen printing brooklyn gyma gym with multiple locations all over Brooklyn. They have locations inPark Slope, Marine Park, Bay Ridge and Mill Basin and are the new leaders in the gym industry. They are celebrating their 25 year anniversary this year which calls for some new custom printed hoodies. We recently screen printed for them hoodies and sweatshirts with a cool 25 year anniversary Harbor Fitness logo on front and an American Flag/Barbell combination on back. As you can see in the image to the right, this is a pretty sweet hoodie and to be honest I would wear it myself. What’s cool about screen printing for Harbor Fitness is that they are located in Brooklyn and all of their merchandise reflects that. Just like our catchphrase is “Brooklyn Screen Printing” their’s is “Brooklyn’s Gym” – representing the Brooklyn borough.

We love to print new jobs and meet new clients day to day, so if you are from Brooklyn and searching online for “screen printing company near me“. Stop searching, you arrived to the right place. our friendly staff and experienced screen printers are here to get the job done for you in a timely manner. Customers service, high quality printing and quick turn around time is our priority!

Promotional T-Shirt Used For Advertising

Did you recently open a new company, business, or startup? Are you looking for a way to get your name out there?
We’ll what I always suggest to my customers is free branded giveaways and what better to give out than a custom t shirt printed with your logo on it. I always tell my customers, customized t-shirts are like a walking billboard. Imagine you print up 50 shirts and hand them out to people over 50 cities. Now every time that person will walk around that city, your company is being advertised. Now take that and multiply it by the 50 people you gave those t-shirts to, you now have exposure in over 50 (moving) locations!
Now the question is what type of shirt should you get? Should you spend tons of money and get a great quality t-shirt? Pr should you pick the simplest shirt with the most basic print in order to save money? We’ll here is my suggestion, in simple words save money! But it’s a bit more complicated than that. On the one hand you want to save all the money you can – this way you can order the most possible shirts which will allow you to gain the most possible exposure. But on the other hand, you want to get some good quality t-shirts in order to keep your brand reputation up and have people notice your brand. So I think it’s best to choose a good brand shirt that is still affordable, something like the Anvil 980. This shirt is made of a soft style ring spun cotton, this gives off a very soft feeling to the shirt. It also has a very European cut, where the shirt hugs the body rather than being a boxy cut. Then I would print just a single color imprint on both sides of the shirt. This would give off advertisement in the front and rear of the shirt as well.
Hope this helps!
If you are starting a new company and looking for a Screen printing company in NYC, we are help to help!

Should I Spend The Extra Money On a Softer Better Shirt

When ordering custom shirts customers are always asking for better quality shirts as well as many other questions. But is it really worth it to invest in a better types of garments? The answer to this is really that it depends on what the shirts are being used for.

If you are ordering the t-shirts as a promotional giveaway in effort to advertise your business, then of course the less money spent for the most exposure the better. Therefore pick the cheapest shirt with the least amount of ink colors bring printed on it and save yourself some money. T-shirts are a walk billboard, so regardless of whether or not the shirts are rough, soft, big, or small your message will still get across.

Now if you are trying to start a clothing line or looking to order garments for your retail store, I would definitely suggest to go with a higher quality shirt. At the end of the day we’re all in it to make money, so it is important to look at the numbers associated with the shirts. A customer comes in and places an order for a basic Gildan t-shirt with a 1-color front imprint and tag print on the inside neck area. He pays just about $7-$9 per each t-shirt and can probably retail it for $15, maybe $20 if the brand is already built and there is a demand for the product. On the other hand, take for example a Next Level Apparel or Bella Canvas t-shirt with the same 1-color front and tag print on the inner neck area. You might end up paying closer to $9-$11, but the retail markup is higher because the shirt is a much better and softer feeling shirt. The end user would actually pay more for a higher quality garment, probably around $23-$30 depending on the brand. So in essence, if you are an owner of a retail store, clothing line, or trying to start a line I would most defiantly suggest to try either a Next Level Apparel shirt, or Bella Canvas shirt.

Next time you stop by your local screen printing company, ask them to show you a Next Level Apparel t-shirt and you will see what I mean.

Screen Printing NYC

Printing Images On T-Shirts – Can You Do It?

The simple answer to this question is YES, if the price is right we can do anything! But I will briefly explain the process and suggest what I would do in this case.

If you take a look at a picture you will notice there are an enormous amount of colors in the picture. That is because the picture is printed using a CMYK printer which really just prints dots in either Cyan, Magenta, Yellow & Black and tricks your eyes into believing there are plenty of colors. This same process can also be done to print images onto t-shirts and other garments.

CMYK Screen PrintingCMYK printing works by arranging the 4 basic colors in different patterns to give an illusion of various different colors. In screen printing it would require 4 screens with a 305 mesh count on them as well as a very accurate registration system. If one of the colors are just the slightest bit off, the print will look way off. In addition, the artwork would need to be separated properly in photoshop with each color in a different halftone angle. This is a long and tedious process, which is why we tell our customers that we require at least 100 shirts ordered for CMYK printing.

Halftone Screen printingWhat I normally suggest to customers is taking the image and converting it into black and white, allowing us to print it in one color with halftones on either a black shirt, or white shirt. The photo can still look realistic, but the process is by far much easier than CMYK printing. What we do is convert the photo into greyscale in Photoshop, then bitmap it into halftones and burn it onto a screen. The halftone comes out onto the screen in the shapes of dots, and the closer the dots are to one another the darker the print will be. As the dots start to further themselves from one another the lighter the print will be, which will allow the shirt color to come through and display the image.

Looking for a Screen Printing NYC company? We’re here to help!