Articles tagged with: screen printing in new york

What Do Screen Printers Do During The “Slow Season”?

Screen Printing Companies Around New York “Slow Season”

There are many screen printing companies around the United States and plenty of those are located in or around New York City. Some may be on the larger side and others a bit smaller, like us, but almost all the screen printing shop experience a so called “down time”. Since it typically gets really cold out in New York around November / December and starts getting warmer around March, our slow season is December, January and February. There are many reasons it tends to slow down such as customers being preoccupied with Holidays, but I think the one that sticks out the most for me is the temperature. During the summer and spring, it is warm enough our for people to wear t-shirts and this is the season where many walks and fundraisers are held. In addition, schools go on trips, camps are in session and people are generally in a much better mood – therefore there is more of a demand for printed t-shirts and other apparel. Towards the end of the summer, September and October, people start to gear down for winter and usually place an order for their hoodies and sweatshirts. This usually leaves the later winter months a bit slower.

So what do you do during the slow season you might ask? You can’t just give your whole team off, otherwise who is to say they would ever come back to you when you need them? Also, you have to remember they depend on you to make a living, so you kind of have to keep paying them, no?

Time to maintenance your machines:

During the slow season, I tend to see around most screen printing shops that owners and employees organize and clean up the shop. Screen printing looks simple from the outside, but many don’t know that there is a lot of maintenance, organization and cleaning that goes in as well. For example, our M&R Diamondback Screen Printing Press is supposed to be cleaned and put through maintenance every two weeks, but when you are busy during the peak of your season this tends not to happen every two weeks. So what you end up doing is leaving the machine dirty (by dirty I mean with ink splatters and residue throughout the print heads) and just add lubricant to the machine to keep it running. So now that there is some free time on your hands, it might be a good idea to take some rags to the machines and really clean it well. The more you maintain your machine, the longer the machine will last. Today alone I personally collected enough dust from our shop to fill an entire plastic shopping bag!

Time to organize your shop:

Like me, I am sure most screen printers tend to order a few extra pieces of an items when ordering goods for orders. I need 72 larges for an order, but I would usually order 75 of them and think in my head “It’s a white shirt, we always use white”. But at the end of the year you end up with boxes full of extra perfectly good merchandise. So now that there is some down time you might as well organize the goods, inventory them and try to get rid of them. There is nothing greater then the feeling of selling goods to a customer that was paid for a while ago. This will also free up lots of dead space around your shop.

Seek more business:

So it’s slow and you just sit back, relax and wait for business to pick up again? No, that is the wrong way of thinking about it. What needs to be done is search for new account and more business. It’s cold in New York, so why not target a new market in Florida or somewhere a little warmer. Better yet, put on a suit and tie and walk the streets, walk into business and socialize in effort to gain more business. It’s better to be proactive and go out, rather than sit back and wait for it to come to you.

Sell online:orgasm donor ladies thong

Another great idea is to start selling online. Online selling is a full year round business, so why not take this down time and start an online marketing campaign. You can either start a line and sell it individually by piece, or work on an online marketing campaign to “sell” your services to new customers. As you can see with these “Orgasm Donor Thongs“, we chose to make a line and sell the items online.

 

Screen printing in New York is a large business, but like all business there is a slow season for us too. Take advantage of this time to excel your business and push it to its potential!

 

T-Shirt Printing For Construction Companies Around Brooklyn

T-Shirt Printing In Brooklyn: Construction Companies

If you are a screen printer, work for a screen printing company, or looking to get into the t-shirt printing field I would defiantly advise you to target some construction companies. Gaining a customer who has a company in the construction, plumbing, electric, or even pest control field is in fact gaining a repeating customer – They just keep ordering. Also, when they order, the t-shirts and hoodies they design are so simple and easy to print, it’s a no brainer.

Order large amounts:

Think about it in the eyes of a contractor; They wake up in the morning, brush their teeth and throw on some clothes. Wouldn’t it be a good idea to make sure those clothes, specifically the t-shirt and sweatshirt have some kind of advertisement printed on them? So contractors order t-shirts, hoodies and various other apparel screen printed with their logo and information on them. Now figure this contractor is the owner of the company and he has 15 employees working for him, he would of course want all 15 of these employees wearing the company branded uniforms. This way he just multiplied his exposure by 15 times! So suppose he now has to order at least one t-shirt and hoodie for every day of the week, time the 15 employees he has working for him – that’s over 200 pieces being printed!

Repeated orders:

The thing I love with contractors and owners of construction companies is how many times they come back and order from you. Why do I say this you may ask? Well the reason is because they fire and hire employees very frequently. Lets just say and employee received 7 hoodies and 7 t-shirts, but quit two weeks into working – you aren’t going to take his uniform back from him. In addition, think about how much dirt is going to be accumulated on the garments. The employees are dealing with construction materials on a daily basis and either dirty, or damage their uniforms pretty frequently. As a result the contractor tends to order uniforms pretty frequently.

Simple and easy designs:

t-shirt printing brooklyn t-shirt printing nycWe’ve screen printed t-shirts and other apparel for many contractors over the years and I can tell you that most of them are a pleasure to deal with, easy going and almost always choose a very basic design. Isn’t it every screen printers dream to have an order for 72-144 shirts with a front left chest and a full back using black ink? I’ve printed so many jobs where the shirts are safety green, or safety orange with black ink front and back. Another common color combination is navy colored t-shirts with white ink front and back, again very simple and easy to print, as you can see in the image to the right. Once in a while through, you will get the once customer who has a really nice and intricate design with 3-4 colors that need to be printed. I am not saying that’s a bad thing, god for bid we love every customer the same way, I am just pointing out that not all orders are as easy to print.

The Brooklyn t-shirt printing industry has vastly grown over the year and much of the business being distributed around the screen printing companies is coming from contractors, electricians, plumbers and exterminators. If you live in Brooklyn New York, or even around the Tri-State area, contact us today for your free and easy quote – we would love to screen print your next custom apparel order!