Screen Printing Trends: Keeping Up
Screen printing must evolve with the times and the location of your business. So keeping up with popular trends is a great way to make yourself noticed. The only challenge is that no one really knows what will become trendy. It’s always a good idea to look around your area and to look at what people are wearing. As a designer it is a great way to come up with new ideas and to see what new techniques others are utilizing.
Foil in printing had become very popular and we stocked up on a lot of gold and silver foil. Then just as suddenly Puff ink became the new popular thing. A trendy Screen printer can attract local business very well. Style is very important to gaining a repeat customer. When you have a customer who returns to get something new being able to help them to get something Screen printed that is more modern makes a great impression on you as a creative.
Trends can also just be useful time saving things you pick up from other screen printers. That is why it is also good to have an establish network around you. The most helpful thing to any Screen printer is the network. There are times of the year where you will have a slowdown in customers. While ideally that should not be the case, it is. But a strong network is helpful in keeping you up to date with what is new. There may be a new ink that performs cleaner and stronger then what you already have. It helps credibility of your business when you have a walk-in or an over the phone conversation and you are asked about a certain garment or technique, and you are better able to explain it to that customer.
Being a Brooklyn based Screen Printing Company
we have so many varying styles from Urban to Hipster and all the in between. We have learned to work between the styles. Working with many Urban style companies we have learned more about foiling and Metallic ink. Simple yet Graphic art that screams it’s statement.
The simple answer to this question is YES, if the price is right we can do anything! But I will briefly explain the process and suggest what I would do in this case.
If you take a look at a picture you will notice there are an enormous amount of colors in the picture. That is because the picture is printed using a CMYK printer which really just prints dots in either Cyan, Magenta, Yellow & Black and tricks your eyes into believing there are plenty of colors. This same process can also be done to print images onto t-shirts and other garments.
CMYK printing works by arranging the 4 basic colors in different patterns to give an illusion of various different colors. In screen printing it would require 4 screens with a 305 mesh count on them as well as a very accurate registration system. If one of the colors are just the slightest bit off, the print will look way off. In addition, the artwork would need to be separated properly in photoshop with each color in a different halftone angle. This is a long and tedious process, which is why we tell our customers that we require at least 100 shirts ordered for CMYK printing.
What I normally suggest to customers is taking the image and converting it into black and white, allowing us to print it in one color with halftones on either a black shirt, or white shirt. The photo can still look realistic, but the process is by far much easier than CMYK printing. What we do is convert the photo into greyscale in Photoshop, then bitmap it into halftones and burn it onto a screen. The halftone comes out onto the screen in the shapes of dots, and the closer the dots are to one another the darker the print will be. As the dots start to further themselves from one another the lighter the print will be, which will allow the shirt color to come through and display the image.
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