Screen Printing Trends: Keeping Up
Screen printing must evolve with the times and the location of your business. So keeping up with popular trends is a great way to make yourself noticed. The only challenge is that no one really knows what will become trendy. It’s always a good idea to look around your area and to look at what people are wearing. As a designer it is a great way to come up with new ideas and to see what new techniques others are utilizing.
Foil in printing had become very popular and we stocked up on a lot of gold and silver foil. Then just as suddenly Puff ink became the new popular thing. A trendy Screen printer can attract local business very well. Style is very important to gaining a repeat customer. When you have a customer who returns to get something new being able to help them to get something Screen printed that is more modern makes a great impression on you as a creative.
If you are aware of the media’s effect to create new trends you can prepare for future trends in Screen printing. To give an example, Now, during the Election season is the best time to watch the news. It is not uncommon for candidates to say something and the next day there are dozens of shirts being screen printed about it.
Trends can also just be useful time saving things you pick up from other screen printers. That is why it is also good to have an establish network around you. The most helpful thing to any Screen printer is the network. There are times of the year where you will have a slowdown in customers. While ideally that should not be the case, it is. But a strong network is helpful in keeping you up to date with what is new. There may be a new ink that performs cleaner and stronger then what you already have. It helps credibility of your business when you have a walk-in or an over the phone conversation and you are asked about a certain garment or technique, and you are better able to explain it to that customer.
Being a Brooklyn based Screen Printing Company we have so many varying styles from Urban to Hipster and all the in between. We have learned to work between the styles. Working with many Urban style companies we have learned more about foiling and Metallic ink. Simple yet Graphic art that screams it’s statement.